Millennial’s Driving Home Ownership Rate Decline

• Largest Demographic in History

• 75.4 Million Millennials (ages 18-34)

• Only 39% own a home

• Student loan debt > $1 trillion

• Marriage rate declining

• Only 25% to buy in next 5 yrs

• Home ownership down to 60% by 2025

Growth in the Greater Madison Area

• Fastest growing city in the state

• Quarter million people in Madison/half a million in Madison MSA

• Growth rate more than double the national average

• Fifth highest percentage (26.8%) of millennials among US metro areas

(Source Brookings Institution 2018)

• Lowest unemployment rate in the state at 2.2% (vs 4.1% national)

• Dane County: 9% of WI population but over half the state’s job growth since 2001

• Ranked 2nd in tech sector growth nationally – grew 40% in past 5 years

(Source CBRE Group 2018)

• Vacancy rates < 3%

• Population to grow 1/3 by 2040

• Demand > supply for years

• Supply deficit increasing

• High demand for class A rentals

• Rental prices rising rapidly

2010 5,200 employees | 2017 over 11,000 employees
(Source: Epic Systems)

Further expansion and growth of Madison presence
(Source: Wisconsin State Journal)

Investing $100m in engineering and innovation research at UW-Madison (Source: Wisconsin State Journal)

Building a 130,000 square-foot, five-story headquarters at University Research Park
(Source: UW-Madison Office of Business Management)

Recently opened a new $26.3M headquarters in Middleton

Constructing a $5M addition to Middleton headquarters

Constructing 8-story office building in downtown Madison

Planning a $1.8M expansion onto its Middleton headquarters

Planning a 50,000 square feet addition of office space in Middleton

Building its’ largest clinic (250,000 sf) of outpatient health care facilities in Middleton

Source: Madison.com